Career
How To Make Progress on Long Term Career Goals
Most of us would prefer to think long-term about our careers, rather than just veering randomly to snag perceived opportunities and avoid pitfalls. But how can you adopt a strategic lens when you might not be entirely sure where you want to end up? One of the most important elements in thinking strategically about your career is understanding that our lives operate in cycles and we have to recognize where we are in that process so that we can plan accordingly.
Content
Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content
I am a big fan of Rand Fishkin from SparkToro, and this method for creating viral content is genius, check it out.
How to Do a Content Audit in 2022
A content audit is something that I recommend doing around once a year to help you evaluate your content so you find any areas of opportunity, and also to make sure that you are still ranking where you need to be. If you are wondering, "what's a content audit and do I need to do one?" then this guide from Ahrefs is for you.
Sales & Marketing
Outbound for Closers: A Complete Guide to Pain-Based Cold Email
Do you hate cold-emailing? Yeah. Me too. Then I found this post by AppSumo, and since then, I have found it a lot less scary.
Although I do still hate it. But I hate it less thanks to this article.
The 5 Things Every (Great) Marketing Story Needs
Marketing stories are memorable and shareable — and those are two of the most important aspects of the very best content that helps you make a living online. Sonia Simone from Copyblogger breaks down how to tell a marketing story - the right way.
Technology
10 Tools For Winning Digital Marketing Strategy
Want to be a pro at digital marketing? Make sure that you are using these tools in your marketing stack.
The Father of Web3 Wants You to Trust Less
Gavin Wood, who coined the term Web3 in 2014, believes decentralized technologies are the only hope of preserving liberal democracy.